Lenovo CEO Yuanqing Yang spoke to CNNMoney about his company’s recent acquisition of Motorola from Google today. In the interview, Yang was asked if his goal for Lenovo was to eventually catch up with more established competitors in the mobile space, such as Apple and Samsung.
Yang says that Lenovo’s smartphones will probably be released under the Motorola banner, a smart branding decision given Motorola’s existing name recognition and popularity in the U.S. and other countries.
Definitely, over time. Our mission is to surpass them.
The branding choice combined with the infrastructure and personnel from the Moto buyout could help propel the company to the top of the market, but it will be a hard road to the level of success that Yang is after—especially with Apple and Samsung already locked in a fierce, years-long battle for the top spot.
Throughout the interview, Yang continued to note that several decisions still need to be made with regards to how phones will be branded in certain countries and whether the Lenovo name will be associated with Motorola at all. It will certainly be interesting to see how Yang uses the Motorola brand to push Lenovo forward.
