Apple has had a number of iconic ad campaigns over the years. Now, the mastermind behind many of them, Lee Clow, has announced his retirement. During his highly successful career over five decades, he spent 30-years in a partnership with Apple.
Advertising legend, Lee Clow, founded TBWA/Media Arts Lab and went on to also serve as the company’s Global Director of Media Arts and Chairman. As he now retires, the company has honored him with the title of Chairman Emeritus.
Clow announced the news in a press release today:
TBWA President and CEO, Troy Ruhanen noted that Clow will remain the company’s “creative conscience,” similar to how Apple and Tim Cook feel about Steve Jobs.
Lee Clow’s hits
Clow’s first big hit with Apple was the iconic “Think Different (Here’s to the crazy ones)” campaign back in 1984. He was also behind the iTunes Silhouette and Get a Mac (Mac vs. PC) campaign that were also very successful.
Tim Cook shared some thoughts about how impactful and inspirational Lee Clow was during his 30-year partnership with Apple.
Other instantly recognizable campaigns that came from Clow include Energizer’s “Keeps going and going” and Taco Bell’s “Yo quiero Taco Bell.”
Check out some of Clow’s iconic Apple ads below:
Top image via Marianna Renesi
