We highlight a mix of agencies in this post who see influencer marketing as important, and who have made Instagram an essential component of their campaigns.
Leading Instagram Influencer Marketing Agencies You Should Know in 2023:
Not only are they content specialists, but also growth experts. They will analyze all your efforts on Instagram to measure your audience’s response and optimize the results for continuous growth. If you specifically want to use influencer marketing on Instagram, they can manage your campaigns from end to end. You’ll also get access to their powerful Moburst Influencer Network with influencers across every product category ready to help create more conversions. Neoreach’s experts help find the perfect influencers for your campaign, no matter your size or genre. They select creators with a dedicated fan base backed by deep relationships with influencers as well as management companies, talent managers, and more. Their team manages the entire influencer campaign process, including influencer introduction, contract negotiation, deployment, shipping, payments, and maintaining ongoing relationships for future activations. They offer additional services related to paid social ads and experiential activations. The agency syndicates influencer content with a professional approach to user acquisition and paid media. Their team defines ad auctions, budget allocations, offers, copy, creative and more, all based on ROI. Though, a huge part of their success is linked to the long list of brands that they’ve helped on their own road to success. During their time in business, they’ve worked with over 1 million brands helping them to:
Find the best curated creators on Instagram and other social platforms Reach the right target audience with the help of Advanced Audience Reporting™ Optimize engagement Generate more sales Boost brand awareness and drive more traffic
Their community of 150,000+ creators have engaged audiences across many platforms and lifestyle verticals. If you specifically want to zoom in on Instagram, they can help you with data-led strategies and licensed imagery from top-class creators to improve brand authenticity. In fact, according to their site, you might even be able to double your sales and engagement. They include some large, well-known brands in their client lists, including GoPro, Disney, CocaCola, Nestle, and McDonalds. They are a full-service agency, covering everything from creator contracting, creative development, content creation and paid amplification – using their selected network of influencers. Viral Nation claims to have a staggering 400,000,000 engaged consumers across all of their campaigns and platforms. An Instagram-focused campaign was for Canadian brand, Interac, which focused on gathering contest submission and brand awareness. It had a total reach of over 8 million with more than 670,000 engagements. Ubiquitous manages influencer marketing campaigns from end to end. They help brands create strategies tailored to their marketing goals and find the right influencers who can add value to their campaigns. They rely on insights gained from data to effectively optimize and execute campaigns regardless of scale. The platform also helps empower creators and influencers through a tech-driven managed marketplace that brings them closer to brands, big or small. This also makes it easier for influencers to leverage their Instagram and other social media accounts for financial growth. They are a full-service agency, from influencer marketing campaign creation to talent management, passing by social media and native ads management. As long as you tell them your company goals, they can create a tailored and optimal strategy for your brand, including influencer identification, KPIs setup, authentic and native storytelling, management, contracting, and detailed reporting and analytics. The agency can support your brand in influencer marketing activities that will generate brand awareness, increase conversions and sales, and drive traffic to a landing page, eCommerce page, or app. They recognize that Instagram is a core social media channel with outstanding ROI and results. This is because it combines the power of catchy videos and photos for brand awareness and the possibility of driving traffic thanks to Instagram Stories and Swipe Ups. They track every click and will create an extensive report for you at the end of the campaign. The platform caters to both brands and influencers and aims to simplify how they work together. In just four simple steps, brands can connect with their selected influencer. Here’s how you can place an order on Let’sTok:
Search for the talent you want using the platform’s designated search field. Select the product you want. Fill out the request form. Pay and submit.
Within 48 hours, your chosen talent can approve your application or they might reject it. They are then required to fulfill your request within a specified time frame based on the delivery date indicated on their artist page. You can order a private video meeting, live performance, or personalized video message. Video requests on Let’sTok can be split into personal videos and business videos, which is ideal for companies or organizations that want to promote their business on social media platforms like Instagram, Facebook, and TikTok. Note that business video rights expire after three months. This means you can use it for three months after you receive it. If you want to use it longer, you can contact Let’sTok to extend the validity of the video rights, provided that you do so before the given expiration date. What’s great about Let’sTok is it allows the talents to determine the price of their products. While this promotes transparency, it’s worth noting that this also causes product prices to vary from one artist to another. You can find the prices for products on the artist’s page and when you’re placing an order. Want to discover new talents on Let’sTok? You can subscribe to the Let’sTok News Feed using the app or website. It also boasts a diverse pool of influencers from industries like crypto and NFT, business and finance, marketing and media, personal development, arts and culture, pets, and nano influencers. Its headquarters is located in Ramat Gan, Israel, and it has another office in Cliffside Park, New Jersey. The agency runs unicorn influencer campaigns shaped by data-driven insights. They begin by asking for your marketing goals, and they then dream up campaigns with a custom strategy to target different segments of your audience. The Shelf’s campaigns guide your customers through each stage of the decision-making process and move them along the path to purchase. They make a point of customizing campaigns to achieve specific results for your brand. Their platform gives them access to a huge network of creators from all over the world, and they have built thousands of relationships. This has helped them run multiple niche campaigns. Once contracts are signed, they have a portal that houses all your content. They almost always collect extra content for you to reuse as needed. The Shelf has art directors, copywriters, and strategists who assess content to provide influencers with feedback, all to make sure your content delivers the highest ROI. They have their own influencer platform, that includes a database of over 400,000 influencers by age, gender, location, interests, quality, and aesthetic to build the community that is the perfect fit for you. Obviously also specializes in influencer relationships. They know that to give influencers the best experience, you need to be extremely organized. They offer a white-glove service, where they handle all aspects of your influencer marketing experience, from identifying influencers, all communication, shipping products, and analyzing the results of each campaign. Obviously also claims to be experts in building effective influencer marketing and social strategies. They also organize live events, which they believe are a great way to attract influencers to your brand and get their followers to check out your retail locations. Obviously can help you amplify all of your events. They were established in 2009, making them a year older than Instagram. They realize that social media personas have just as much influence as traditional media. LEADERS have established and nurtured a network of over 1 million influencers. Their headquarters are in Tel Aviv, but they also have offices in Prague, New York, Copenhagen, Boulogne, Barcelona, Milan, Los Angeles, and Berlin. LEADERS has developed influencer discovery software to help you discover the influencers best suited for your brand. Their technology also permits you to review and approve the content influencers create and monitor your campaign’s performance in real time. Their data management platform gives accurate and in-depth information that ensures successful influencer marketing campaigns with positive ROIs. They are a growing team that has carved out a strong niche in the influencer marketing world. They embrace their Midwestern roots and believe that a straightforward approach sets them apart in a world of glitz, glam, pomp, and circumstance. Headquartered in Detroit, it’s common for them to be in Los Angeles, New York, and abroad. The Outloud Group has worked with brands on influencer campaigns since 2008. On behalf of their brand partners, they find the right influencers to achieve marketing goals. Their bread and butter is direct response and branded content campaigns, but they are not afraid of trying something creative. They drive customer acquisition through trackable targeted ads delivered by a trusted source. Their influencers advocate for a brand using their creative minds, loyal audience, and an agreed-upon set of talking points. While brands are actively involved in crafting the message, creative control ultimately rests with the influencer to ensure authenticity. Their big focus is on gaming on YouTube, Twitch, and of course, Instagram. They work with over 5000 influencers, with a combined reach of over 250 million people. Audiencly offers its Creative Studio to influencers to help produce their content. They help in all areas around graphic design, video editing, voice-over, animations, special effects and much more. To date, Audiencly has organized more than 1000 successful influencer campaigns and experiences. They have been able to ensure a successful return on marketing investment for their brand clients. Authenticity is key to their campaigns. This is one of the reasons why they mainly partner with Instagram micro influencers. Not only will they hand-select the most suitable influencers for your brand, its products, and campaign, but they will also manage the influencer collaborations for you. Some of the brands that they’ve worked with include Starbucks, Tailor Vintage, and Universal Standard. For example, for Universal Standard they activated 100 micro influencers tasked with the responsibility to boost brand awareness and generate more conversions. This campaign created more than 130 posts that reached over 1.5 million. HireInfluence has offices in Los Angeles, New York, Houston, and executes campaigns globally. August United offers a full suite of services ranging from talent management to conference planning, content creation to campaign integration. It includes PetSmart, Persil and grocery giant, Raphs, amongst its clients.In the case of Persil, August United created influencer marketing campaigns for both the 2017 and 2018 Super Bowls. In 2018 In this year’s campaign, August United identified and leveraged high-tier celebrity influencers with strong engagement who could share the story of Persil. They worked with influencers to create short-form video content about “stainable moments” that could be washed away with the power of Persil. The influencers shared their videos via their social networks, including Instagram, of course, and generated more than 20 million impressions. Although the front page of Engage Hub’s webpage emphasizes their TikTok work, they provide influencer marketing services over a comprehensive range of social platforms, including Instagram, Facebook, YouTube, Twitch, Twitter, LinkedIn, and Snapchat, in addition to TikTok. They pair your brand with influencers they believe will deliver maximum results. These could be a mix of influencers of varying sizes: nano, micro, and mid-level influencers, with some of the most engaged audiences in the world. Engage Hub can manage everything in your strategy, from the influencers you need to work with all the way to deploying your campaign. Being performance media experts means choosing the best channels for their clients’ message and planning the perfect media buy. They put together a creative strategy that allows their clients to acquire customers at scale and best their competition while building their brand. They know how to tap into audiences on both a macro and micro scale. They draw on their proprietary discovery platform and valuable partner relationships to pair you with the right talent for the maximum return on investment. Veritone One operates by optimizing, with an eye on innovation and a clear-cut focus on results. An integral part of Veritone One is Veritone aiWare. This is Veritone Inc’s proprietary platform that processes and organizes unstructured audio and video data using AI-based cognitive computing. Their proprietary technology allows them to collect real-time actionable intelligence to better optimize your media and brand’s messaging to improve your campaign’s performance. They use real-time data to optimize programs daily to generate the most efficient results. Because of this, they believe their programs are competitive with pay-per-click advertising and drive guaranteed results for their clients. Carusele campaigns focus on metrics like sales lift, e-commerce conversions, qualified web traffic, audience attention, and viewable impressions. Carusele’s targeting goes beyond finding influencers who match their client’s audience profile. From choosing influencers whose audiences match their client’s to building custom and look-a-like audience segments for media boosting, their programs ensure the best content is seen by the people their client wants to reach. Their past clients include Revlon (in a campaign that resulted in a 205% sales lift), Jared (generating 110 million minutes of consumer attention), Tyson (leading to 48% better sales), and Vera Bradley (giving a 2.5:1 ROI). They are a 100% self-financed, woman-owned company, based in the Bay Area of California. They split their core capabilities into Strategy & Planning, Content & Creative, and Management & Optimization. Their thousands-strong network of influencers, The Sway, encompasses many platforms and verticals, giving them access to a great variety of deeply engaged audiences. They are closely connected with their influencers and can custom query to find the precise socio or geographic demographics clients are looking for. Their ongoing collaborative efforts allow them to continually improve content strategies and stay current with evolving technologies and platform trends. The Sway is their highly-engaged, diverse community of influencers who are experts in creating content that drives engagement around brand messaging. This network not only allows the agency to connect brands with the online publishers they’re looking for, it means they can target and gather feedback from any demographic. Dedicated team members continually recruit new creators to join the network, bringing a continually evolving — and always growing — pool of influencers for their clients. One of their specialist services is influencer marketing, with a particular emphasis on working with app developers and brands. They coordinate influencer marketing activities across YouTube, Instagram, Telegram, Twitter, and Vkontakte. Zorka.Mobi ran its first influencer campaign in December 2016, and by January 2019, they had orchestrated thousands of successful campaigns for more than 50 clients and created an in-house project management platform. They have more than 300,000 influencers in their database, operating across 90 countries. Their campaigns are full service- from influencer selection to post analysis. Zorka.Mobi splits campaigns into three main stages:
Preparation – briefing, media planning, media plan approval, and final TOR approval Production – script editing, tracking links preparation, and video release Analysis – primary results analysis within a week of a video’s release, and reports with campaign results at campaign conclusion
This means that they can claim to have represented brands like Pepsi, the NFL, 20th Century Fox, and Infiniti. The Amplify is both an agency and an influencer platform. In an interview with Ivy magazine, the firm’s founder, Justin Rezvani, admits that from a business point of view they have no huge views comparing one platform with another. However, despite that, he believes that “…Instagram is still the most powerful social network right now. With Instagram, you’re really, really able to engage with an audience, and you’re also able to communicate with them through comments and through conversations”. One of The Amplify’s campaigns was for Goosebumps. They created Instagram videos in-house within the artificial reality of Goosebumps, with the main character racing through town trying to avoid the clutches of a giant praying mantis. This resulted in 163,705 engagements and 1,465,075 full video views. Unlike many of the other agencies here, IMA is European-based, and its list of clients reflect this. These include L’Oréal, Farfetch, Diesel, and Unilever. However, they also have well-known American brands, such as Calvin Klein and DKNY on their books. Their client base indicates that big-name companies clearly understand the importance of social media influencer marketing. All of these clients have an Instagram presence. Calvin Klein, for instance, has 7.5 million followers. The Calvin Klein hashtag (#calvinklein) currently appears in 2.2 million posts. One of the brands they use Instagram extensively with is Italian-based clothing firm, Diesel. They worked with 77 influencers across Instagram and other social platforms, highlighting the hashtag #DieselPeople. These influencers had an average Instagram following of 140 thousand. They ultimately achieved 977,000 likes, comments and shares on the #DieselPeople content Infinite look sat their brands through three lenses: creative, interactive, and motive-based marketing. They use these lenses to uncover the “why” behind each brand. It is the Interactive lens that is most relevant to social media marketing. They ask each client, “How do customers view your brand?” and then use platforms such as Instagram to give the brands a personality. For instance, they recently created an Instagram campaign for Downtown Dallas – the principal advocate, champion and steward of the downtown Dallas area. Infinite wished to connect Downtown Dallas with the local Instagram community, @InstaDFW, with the aim of mobilizing the local Instagrammers to be advocates for the downtown Dallas neighborhood communities. They created One by One, an art exhibit showcasing Instagram photographers’ work. What could be more suited to Instagram’s visual medium and sharing than an art exhibit? The artists managed to reach over six million Instagram followers, and build up foot traffic to the exhibition. They created an Instagram-specific campaign for Arlington Highlands, a shopping center in Arlington, Texas. The aim was to encourage shoppers to donate to a DFW Toys for Tots toy drive. The shopping center promoted that it would donate $1 to the toy drive for every Instagram upload with the hashtag #AHGive. The Instagram public tookj to this campaign, seeing it as an easy way to help a worthy charity. They work with some of the largest brands, franchises, and CEOs but also help fast-growing small and medium-sized businesses with their digital marketing needs. They strive to be data-driven and stay a step ahead of what is occurring in the digital landscape. They see influencer marketing as a four-step process:
Develop influencer marketing strategy Coordinate the influencer collaboration Guide the creative process Report on campaign
Go Fish Digital creates customized influencer strategies to help their clients reach their marketing goals. They also actively seek ambitious and creative influencers, looking to be the next brand champion for their clients. They run direct response influencer marketing campaigns. They work with performance-focused apps and e-commerce brands to drive users, maintain low CPAs, and build positive brand associations through influencer marketing. They have access to influencer audience demographics, topics, and engagement data that allows them to quickly hone in on the influencer pool uniquely suited to promote every brand and provide the best ROI. StarGazer handles everything from identification to logistics, management, tracking, and reporting. The agency builds its clients’ campaigns with its own Influencer performance prediction tool. They use their platform to identify and vet authentic influencers with the ideal target audience for a brand. This includes more than 5 million influencers refined by metrics such as industry, content, location, interests, audience demographics, audience engagement. They view their clients’ marketing as the story a client want to tell audiences; a story that 6 Degrees will help write. They work closely with their clients to understand the background and personality of their business. They work towards meeting their clients’ marketing objectives. They see their role is to bridge the gap between now (the beginning) and when their goals are met (the end). They assemble the cast of characters—the influencers—and create a narrative that’s authentic and relatable. 6 Degrees uses a mix of software and the human touch. Their proprietary technology solutions form the foundation of their search and analytics efforts. However, they recognize the need to add a human overview to the automated data. 6 Degrees offers the following services:
Influencer Identification Relationship Management Influencer Campaign Management Influencer Campaign Measurement Campaign Reporting
Bastion Elevate is a part of Bastion Collective, the largest independent communications agency in Australia, with locations in Newport Beach, Los Angeles, New York, and London. The agency believes the primary struggle with influencer marketing is due to the over-flooding of fake followers, ghost accounts, traffic scamming via bots, and audiences that engage less than they used to. For that reason, they leverage bleeding-edge technology that can sift through millions of influencers and seek out those who have the most effective follower base, and ensure that they are the right fit for your brand. With a hand-crafted combination of apps and social media platforms for each account, Heron Agency knows how to reach the right people, the right way, at the right time. They understand that a successful campaign is one that reaches consumers from every angle, which is why they have adapted to include social influencers in their strategy and outreach. Heron Agency is proud to form long-term relationships with clients who rely on their unwavering tenacity to get the job done, and done right. They live by core values of integrity, communication, and consistently exceeding expectations, and bring these beliefs to every client relationship they have. Prohibition takes a fully integrated approach to public relations, social media, content marketing, video production, and paid social. Their work delivers web referrals, media exposure, brand awareness, and sales. The agency uses a tried and tested influencer mapping process, along with their experience launching award-winning influencer marketing campaigns to help you work with influencers in a manner that delivers tangible business results. Prohibition’s influencer marketing services aim to support you through the entire process – whether that’s mapping out the right influencer partners to work with, coming up with compelling campaigns to make your brand stand out from the crowd, or securing long term ambassadors who are perfect for your business. Using data-driven insight and more than ten years of experience working with some of the UK’s leading consumer and B2B brands, they work with you to enable influencer partnerships that build stronger relationships with your target audience. Their creative process is founded on research and planning, and their strategy is rooted in producing engaging content and deploying it through Social Media, SEO, PPC, and Community Building initiatives. The Influence Agency pre-screens and qualifies social media influencers based on the products and brands they already use and enjoy in their day-to-day life and match their interests. They then match the influencers in their database with the business and business objectives of the advertisers for the perfect fit. Working with both the client and the influencer, the Influence Agency generates a compelling piece of content that will be shared through various social-mediums (such as Instagram, Twitter, Facebook, and YouTube). This aims to ensure reach, engagement, and the growth of the client’s own social media profiles and pages – leading to broader brand exposure to the right audience. Their strategies tell a story that lives on well after the campaign is over. They infuse their clients’ core messaging into all aspects of the campaigns. They find influencers who fit in with the brand’s aesthetic and culture, distributing content to relevant audiences. SugarFree believes their years of experience have them left them sitting on a vast network of the best creators whose trust they have earned over time. They work with thoroughly vetted influencers and bloggers with a proven track record of success across traditional, digital, and social media. They handle all the behind-the-scenes tasks, from price negotiations that end in legal contracts, to compliance and payment. Indeed, SugarFree handles all the coordination of content deliverables with influencers, keeping clients’ campaigns on-time and on-budget. They schedule every post and then stay on top of the campaign as it progresses. Their influencers act as ambassadors, staying engaged with their audience, and keeping their content fresh and relevant for both their followers and their client. SugarFree provides detailed reports that focus on the metrics that matter most. You can easily use these to identify the influencers who deliver the most impact and the content-type and channels that work best. Since Billion Dollar Boy was founded in 2014, their campaigns have shared more than 23,000 pieces of content in 38 countries, with campaigns activated across six continents. They also observe that 17 different languages are spoken at their offices. They clearly enjoy working with clients across the globe. They have 4300 influencers activated, making, on average, 300 posts per week, with an average engagement rate of 3%. BDB describes paid influencer campaigns as being their “bread and butter.” They develop creative strategies and execute paid influencer campaigns of all scales, both locally and globally. For brands looking for organic and earned content, they connect them to the right influencers and step back and let the magic happen through strategic gifting and events. Through their Content House division, they have built a network of super talented digital creators, able to create “Social First” white-label content for brand channel use. They split their work into six areas:
Influencer Strategy – Influencers become brand advocates; Pulse values both data and brand-fit alike. Social Media Landscape – Pulse covers all social networks, including Instagram, TikTok, LinkedIn, and WeChat Creative Storytelling – Pulse creates novel and innovative influencer concepts to tell your brand story Content and Events – Pulse works with influencers to deliver content and brand experiences that work. Performance Marketing – Pulse uses its content to re-target influencer audiences. Reporting and Analytics – Holistic reviews, quantitative and qualitative results empower future activations
Pulse Advertising includes Formula-E, Nestle, Prada, Disney, Mini, PepsiCo, and Uber amongst their customers. For example, for BoxyCharm, a subscription-based business, one of their influencers managed to increase the brand’s engagement by more than 140% by posting monthly Instagram videos. For another client in this niche, FENTY Beauty, they attracted nearly half a million followers by posting editorial-style shots on Instagram and a series of Instagram Stories. From content creation to relationship building to performance marketing, they can help you with various aspects of influencer marketing. What sets them apart from many other agencies is that they use unique performance data collected in their CRM and combine that with real-human relationship management. For example, they helped Audi to boost awareness and market their Q Range on Instagram. Nine influencers were tasked to create Instagram Stories, posts, and Instagram TV video shows. The result – nearly 40,000 clicks to sign up for a test drive. Offering a 360-degree approach when it comes to social media, Kairos combines science (data) with art (creative) to ensure brands achieve more than 5x the success of “old school” media buying. Operating out of its offices in London, Manchester and Los Angeles, Kairos has created and established relationships with over 75,000 influencers across over 1,500 campaigns, covering 55+ countries in more than 20+ languages. Widely-known for groundbreaking creative on social and for delivering campaigns that make its clients famous, Kairos Media have been trusted by some of the worlds largest and most ambitious brands, including: Samsung, Pizza Hut, Facebook, Krispy Kreme, KFC, Gigabyte, AliExpress and AMD.
